Reading Sample : The Corporates Strike Back

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. The book "The Corporates strike Back" closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.


This reading sample includes:

  • Foreword by Alexander Mädche Karlsruhe Institute of Technoology (KIT), Karlsruhe, Germany
  • Introduction to efficent innovation overview and structure of the 5c process
  • Overview of practical case studies and guest commentaries from over 20 companies
  • Further inforamtion on the book an authors
"Convincingly combines innovation and strategy – a must read for every executive"
Timo Emmert, Head of e-Commerce, MediaMarktSaturn
22 pages
3.14 MB
February 22

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Lucas Sauberschwarz
Lucas Sauberschwarz is managing director of the strategy consultancy Venture Idea and director of the Center for Innovation at the SGMI Management Institute St. Gallen, Switzerland.
Lysander Weiss
Lysander Weiss is partner of the strategy consultancy Venture Idea, a doctoral student at the HHL Leipzig Graduate School of Management and a lecturer on strategy, innovation and new work.

Lucas Sauberschwarz and Lysander Weiss are best-selling authors and leading experts in the fields of strategy, innovation and new work. Together, they run the management consultancy Venture Idea, which was awarded as Germany’s best medium-sized consultancy for Innovation & Growth (2018) and Strategy (2019) by Germany’s leading business magazine Wirtschafts Woche. They regularly share their expertise through publications, teaching and as keynote speakers.

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Reading Sample : The Corporates Strike Back
"The Corporates Strike Back" from Lucas Sauberschwarz and Lysander Weiß has been released by Springer. Check out the free reading sample!
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