Addressing the challenge of established companies to continuously innovate their competitive advantage for future profitable growth, the study identifies distinctive organizational characteristics in emerging types of corporate venturing units to act as vehicles for such strategic renewal. Using theoretical sampling, the cross-case analysis of semi-structured interviews and archival data from 29 established European companies uncovers different types of corporate venturing units and along main differentiating dimensions. These findings clarify how established companies can potentially leverage ‘strategic corporate venturing’ to renew their competitive advantage by creating organizationally relevant new business.
Get a first look on the study results, based on an ongoing academic research, by downloading the study presentation „Strategic corporate venturing“ below. If you want to learn more about your own unit, try out the Corporate Innovation Audit. This audit provides an overview of relevant characteristics for corporate venturing and innovation units, and helps to categorize your unit into one of six specific types. The result will provide a guideline to align expectations and needs from the organization with the setup of the corporate venturing/innovation unit for targeted or serendipitous impact. Get started!