Presenting the practice-proven methodology for efficient innovation in large organisations
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
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Reader Quotes
"The road to successful innovation management is long –this book is the shortcut."
Thomas Weiler
VP Innovation Portfolio & Strategic Programs, Deutsche Telekom
"An overdue update on traditional R&D processes for the 21st century."
Uwe Wagner
CTO Schaefller
"Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!"
Dr. Carsten Stöcker
World Economic Forum, Global Future Council-Member
"A convincing method to stay ahead in times of constant change"
Oliver Krüger
CEO Lufthansa Systems


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Dr. Andreas Pinkwart, Minister für Wirtschaft, Innovation, Digitalisierung und Energie des Landes Nordrhein-Westfalen

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Rolf Sigmund, Geschäftsführer, L'Oréal Deutschland (L'Oréal Luxe)

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