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"The road to successful innovation management is long –this book is the shortcut."
"An overdue update on traditional R&D processes for the 21st century."
"Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!"
"A convincing method to stay ahead in times of constant change"
"In jeder Krise eine wertvolle Grundlage"
Dr. Andreas Pinkwart, Minister für Wirtschaft, Innovation, Digitalisierung und Energie des Landes Nordrhein-Westfalen
"Der perfekte Einstieg in das Thema New Work!"
Rolf Sigmund, Geschäftsführer, L'Oréal Deutschland (L'Oréal Luxe)